
Blogs
The 6 things Indian activewear got wrong (and how we fixed them)
A rolling waistband. A sports bra that traps sweat. Rashes by week three. Sizing that runs out at L. None of this is your body's fault instead it's the activewear's. Most Indian gym wear is polyester, finished with chemicals, cut for global proportions. We spent 15 months building the opposite. Here are the 6 things we changed: the fabric, the odour problem, skin safety, the chemicals, sweat wicking, and the construction itself.
Is your sports bra lying to you? A guide for Indian women
How many times have you sized up just to fit your bust and ended up with a band that goes nowhere near fitting? You are not between sizes. Indian sports bras are just built for the wrong body.
Why two IIM-A alumni chose OEKO-TEX® certified activewear over polyester
Most activewear is polyester which needs chemicals to perform. Those chemicals sit against your skin for an hour while you sweat. So, we spent 15 months finding an alternative. Here is what we built.










